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Energy efficiency is an important consideration when choosing window treatments for a law office. Honeycomb shades and solar shades are both energy-efficient options. No matter which window treatment you choose to use, it is important that you research the details of each one before you buy. These features will not only ensure energy efficiency but also keep your windows professional and clean. For more information on window treatments for law firms, read on! Below are the benefits of each window treatment.

Venetian blinds

Venetian blinds make a great choice for law firms. They are easy to maintain, look great and offer privacy control. You can also customize them to fit your firm’s needs and style. In addition to their functionality, these window treatments are energy efficient, easy to clean, and can be used for large or small windows. Venetian blinds can be used for large or small windows.

Choose aluminum or wood when choosing the best window treatment for your law firm. Wood blinds are typically more expensive than metal blinds, and they are harder to clean. For large windows, consider vertical blinds, as they don’t have the same framing options, and they are better for sliding doors than horizontal blinds. Allusion blinds are also available for small windows. These blinds combine a sheer material with an opaque soft fabric. These blinds have a cord at the bottom and lift from above. This allows you to see through them while filtering light.

Another type of window treatment for law firms is cellular shades. These discount roman shades online look great on any size window, and they are energy efficient, making them a practical choice for law firms. Law firms can also choose from solar shades and honeycomb shades. Before you buy window treatments, make sure you check their energy efficiency and durability. These blinds come in many styles and colors, so they will look great in any office space.

Venetian blinds or cellular blinds can provide maximum privacy and light control, depending on your requirements. And if you’re worried about children, try to avoid cordless blinds. Don’t forget about the other options, such as top down/bottom up systems. You’ll be glad you did. The perfect window treatment for law offices will give you the privacy you need and protect the privacy of your clients.

Roller shades

Roller shades are a great way to decorate your law office. Shades are easy to install and maintain and can be customized to suit your decor. They can be used to control light levels and privacy, and are great for both inside and out. Thermal blinds are another excellent option for law firms. They can help keep out heat and provide acoustic isolation.

Whether you’re looking for privacy, light control, or energy efficiency, thermal blinds are the perfect solution. They are also energy efficient and reduce outside noise. Plus, they can be tailored to fit any style or color scheme. You can order custom roller shades block out the glare and bright sun. These shades are a great choice for law offices with high female staff.

Cellular shades could be the right option for your law firm if you are looking for low-maintenance window treatments. Cellular shades can be matched perfectly with any decor and are versatile. They also offer privacy, block UV rays, and can even block out annoying sounds. These shades are easy-to-use, can be easily cleaned, and can be customized to meet your aesthetic needs. You can even get them custom made to fit your firm’s color scheme.

Cellular shades are the best window treatment for a law firm. Cellular shades provide privacy and help to reduce energy costs. They also reduce glare for office workers. They’re also safer than Roman shades, which are recalled by the Consumer Product Safety Commission on a regular basis. Custom cellular shades and pleated shades are also a better choice for law offices.

Pleated shades

Pleated shades can be used as window treatments for law offices to create a more elegant appearance. Although pleated shades don’t have the same versatility as cellular blinds in style and color, they provide excellent privacy and light control. Pleated shades are a great choice for offices in Sandy Spring GA with large windows. The fabric is durable and can be easily matched with the decor of the office.

Cellular shades can be made to fit the needs of law offices. These shades help keep the office cool and quiet, while blocking harmful UV rays and absorbing outdoor noise. These shades are ideal for reducing the glare of computer screens and reducing energy consumption. Because they are customized, you can choose the perfect shade for your office. You can even choose from a variety of patterns. These shades will complement any office style.

Cellular shades are another popular choice in law offices. Whether you prefer top down or bottom up constructions, they are perfect for law offices. Cellular shades are generally made of multiple layers of fabric, while pleated shades are made of a single layer. Both shades are useful for law firms that need to control light and privacy. Pleated shades are actually more flexible than cellular blinds. And they are easier to operate than cellular blinds.

Cellular shades are a stylish, affordable, and efficient option for law firms. These shades can be adjusted to provide privacy or light filtering and can be customized to match any office decor. Because they are versatile, you can customize them with a variety of colors and patterns to fit your office’s theme. They are easy to clean and can be customized to suit your needs. They look great in any space, no matter if it’s a home or a law office.

Cellular shades

Cellular shades can be customized for law offices to provide privacy for clients, reduce energy consumption, and reduce eye strain for office workers. These shades provide privacy for law firms while reducing glare on other surfaces. Despite the benefits of cellular shades, many law firms still prefer to install Roman shades instead. However, these blinds can cause serious health risks, and the Consumer Product Safety Commission reports recalls every month.

Custom cellular shades are the perfect window treatment for law offices, as they are versatile, easy to operate, and can be custom-made to match the decor of the office. These shades are also adjustable for privacy and light control, making them a great choice for offices. These shades are also ideal for minimizing computer screen glare, which can be a major source of eye strain in law offices.

Because they are lightweight and can be cut to any shape, custom shades are a great choice for law firms. While they are more expensive, the cost of custom shades is worth it in the long run. Although it is possible to purchase off-the-shelf shades, the quality of these products can vary significantly. It is important to choose a company that provides excellent customer service and warranties for their products.

Custom cellular shades are an excellent choice for law offices, because they can be motorized or manual. To see the quality of the blinds, you can order a sample swatch. You can also choose cordless cellular shades, which operate via a remote control, if you aren’t sure what style you want. You can even choose shades that look like a skylight!

Roman shades

The Consumer Product Safety Commission has recently recalled Roman shades. The consumer watchdog agency is concerned about a potential strangulation hazard associated with the window coverings. These window coverings have been linked to at least two deaths and many other incidents. The Onder Law Firm has represented the families of victims who have died due to a strangulation accident caused by a Roman shade. According to statistics from the industry, there are approximately 600,000,000 shades and blinds in use in America. Seventeen million households have corded windows.

Cellular shades can also be used as window treatments in law firms. They offer privacy and control light. They reduce glare from computer screens and are ideal for large windows. Also customizable so you can select the colors to match the theme of your law firm. If you need privacy without compromising style, you can choose shades that have a white color scheme. For large windows, white shades work best. Cellular shades are flexible enough to fit any shape or size of window and can be adjusted with a cord system.

Many window coverings are essential tools for law firms. They reduce streetlight glare, heat loss, and protect neighbors. Others are just decorative. There are many options. Window treatments can be a great investment for any office, from the simple to the extravagant. But make sure to read the labels carefully. They come with a warranty. You can request a free repair kit or refund if you are not satisfied by the product’s quality.

If you’re in the market for an attorney, you might be wondering how to choose the most affordable one. Attorneys’ fees are determined by supply and demand. The more experienced a lawyer is, the more expensive he or she will be. When choosing a lawyer, you’ll also need to factor in your budget and your financial capabilities. If you have a limited budget, you should opt for a cheaper lawyer who is equally experienced and specializes in the same area of law.

Hourly rate is the most common cost structure

While the hourly rate is the most common cost structure for lawyers, there are other fee structures that are more appropriate in some legal fields. In general, attorneys charge more for “in court” time than for office work, and they can bill you for fractional hours every six minutes, half an hour, or one hour. Also, phone calls count as the same as face-to-face meetings. The average hourly rate of attorneys is $275 per hour for all legal fields.

The hourly rate is the most popular cost structure for attorneys. It is flexible and customizable. Almost half of attorneys charge by the hour, making it the most flexible option. The hourly rate model is flexible, but attorneys should still be mindful of the long-term implications. It will likely remain the most lucrative for many years. Attorneys should be able to adjust their rates to reflect market and business trends.

The type of case you have and the amount of time you need an attorney to work on it will determine the hourly fee you pay. Different cases are more complex than others and may require more time to resolve. Simpler cases can be resolved quickly and do not require custody issues. The hourly fee for simpler cases will be lower than the one for more complicated cases. Ultimately, you should choose a fee structure based on the needs of your case.

Flat fee is a total fee paid upfront

Flat fees are the total amount a client pays to a lawyer in advance for their legal services. It is common for a lawyer to charge a flat fee for all services. It is important to understand what this fee covers. Flat fees don’t often cover costs such as court filings, appraisals, or recording fees. You should check with your lawyer to determine whether they accept this type of fee before you hire them.

Flat fees may be offered by some attorneys for certain types of legal work. This arrangement is more common in high volume cases as it allows attorneys to use standardized forms and practices to drive their cases. This arrangement is a good option for those who want to ensure that the lawyer is available to complete the work before the case can be started. Although it might seem like a bad idea, this arrangement can be beneficial for both parties.

A flat fee works well when the legal work involved is predictable, such as drafting a will or foreclosure of a property. A thorough intake process is important as it can help to spot potential problems and avoid costly fees. A security retainer is another option for clients who want to hire an attorney for a specific legal matter. This type of payment allows the attorney to have a secure place to store the money until the case is complete.

Experience

Generally, the more years an attorney has spent practicing law, the more expensive they are. While they may be more expensive upfront, their experience can help reduce their fees over time. A more experienced attorney will likely be more efficient and take less time to prepare a case. A less experienced attorney may be more likely to take more days in court and bill more money. This could mean that you end up spending more on legal representation than you originally planned.

However, the cost of hiring a good attorney does not necessarily correlate to the quality of the representation they provide. An experienced attorney will know how long it takes to resolve a case, how complex the matter is and how many court appearances are required. It is wise to shop around for a cheaper attorney. A boutique firm might be a third the price of a large law firm.

The hourly fees of attorneys range between $100 and $400. The rates are generally higher for experienced attorneys in big cities than those in small towns. A new attorney might charge $200 an hour, while a 30-year-old lawyer might charge $500 an hour. Experts may be able to complete the task faster so it is worth paying more for their expertise. Before you decide whether to pay more for an experienced attorney, make sure you check their reputation.

Practice area

Although every practice area is costly to some extent, it is clear that some areas are more expensive than others. Intellectual property, for example, ranked well above the national average. While family law followed closely behind, tax is still below the national average. This could be because many professionals and attorneys have learned to work remotely, and are therefore more efficient in their practice. However, the prevailing practice area for lawyers is still litigation.

The average attorney’s fee varies from five to tenfold depending on the practice area. The lowest-cost areas include criminal defense, insurance defense, and securities placement, while the highest-priced areas include intellectual property and class action work. This does not necessarily mean that lawyers in one area are less expensive than those in another. Before making a decision, it is important to consider personal factors such as financial stability and family.

In addition to education, the years of experience and overall reputation of an attorney to determine the cost of his legal services. Attorneys who have the highest reputations in their practice areas are generally more expensive, though boutique firms often charge a fraction of big-league firms. Though expensive, boutique firms can offer quality legal services for less. Although some boutique firms are more expensive than big-league law firms, their lower overhead costs and specialized services are compensating factors for the lower hourly rates of smaller practices.

Retainers

Clients and attorneys can both benefit from retainers for attorneys. They allow the attorneys to set a fixed amount of money for their work. Rather than dealing with the inefficiency of charging a client and waiting for their fees to be processed, attorneys can focus on their case instead. Here are some reasons why retainers are beneficial for attorneys. Read on to learn more about them. Also, be sure to ask your attorney about them before you hire them.

Retainers for attorneys are common practice and a legal agreement between a client and an attorney is a key component of that relationship. Typically, a retainer agreement is one page long and stipulates the lawyer’s hourly billing rate, and notes that rates may change. It may also include provisions stating that unnamed attorneys or paralegals may be called upon to complete certain tasks in case of conflict. Many retainer agreements include provisions that require mandatory arbitration in the event of disagreements and waive the right to a trial by jury.

Retainers for attorneys are a great way to protect both the client and the attorney. Retainers are a great way to protect both the client and the attorney. The attorney is protected from any unforeseen expenses and the client is paid for the attorney’s time. However, some clients may be concerned that the retainer will be wasted on a case that settles quickly. A retainer does NOT guarantee success. It only changes hands once the attorney has made money.

Experience level

When choosing a firm to do a legal job, it is important to consider the level of experience that an attorney has in a particular field. Most experienced attorneys have many years of experience in the field of law. The amount of experience an attorney has will depend on where he or she lives and what their practice area is. To make sure you’re getting a qualified candidate, you should research the different types of legal positions available and what kind of experience they require.

Transparency

Clients want to know what’s happening at their legal service firms. Law firms are no exception. With the technological revolution and growing bureaucracy, clients are demanding transparency from the professionals they hire. Moreover, a heightened awareness of privacy issues has led the general public to become increasingly detached from the way their personal data is used. Transparency is therefore an essential part of the path to a successful and long-lasting client relationship.

The recent pay transparency laws in New York City will only make things slightly better. The law will exempt small firms from the law and will also prohibit job applicants from suing employers for their advertising practices. Unfortunately, these laws won’t do much to address structural issues in the legal industry. However, the impact of these laws will be felt by consumers. The new laws will improve working conditions for the legal industry, but they won’t have any impact on salaries or benefits for lawyers.

Clients are concerned about the lack of transparency in pricing and fees. Clients are concerned about not knowing the exact cost of attorneys and how they will charge them. That causes significant mistrust and anxiety among clients. Many law firms have a “star culture”, which makes it difficult for employees to work together and decentralize responsibilities. Moreover, many clients feel that hiring a lawyer is a sign of trustworthiness.

To win a defamation case, you need to prove the facts that caused the libelous statement to be published. This can be accomplished by obtaining documents to prove the defamation, finding witnesses, and calculating past lost earnings and employment benefits. We’ll be discussing some of the most important steps. This article contains practical tips on how to get damages in a defamation lawsuit.

Obtaining documents to prove defamation

If you are pursuing a defamation case, it is crucial to obtain documents that will prove the falsehoods. These documents may include the defamer’s identity and the website or article on which the alleged defamation was made. You will also need to describe how the damages were calculated. A lawsuit can be filed in either state or federal court depending on the venue.

If the content is a slanderous statement, it is especially important to obtain documents. Although documents can be used to prove defamation, it’s not always easy. Retraction statutes are applicable to articles and publications that are defamatory in many states. However, retraction statutes can prevent a plaintiff from recovering punitive damages. Although the laws may differ from one state to the next, they are generally straightforward and adhere to the First Amendment. It may be important to obtain retraction from the respondent.

The goal of defamation law is to strike a balance between protecting free speech, and protecting privacy. The definition of defamation covers a variety of topics, including First Amendment rights, invasion of privacy, hate speech, and Internet speech. Therefore, obtaining documents to prove defamation is crucial. Although the process can be complicated, there are many benefits to defamation cases.

Although libel can be argued as a different type of claim, the main difference between the two is the medium in which they were made. Defamatory statements, while made in public, are unprivileged. This means they are made in everyday life, online, or outside of courtrooms. To win a defamation case, you need to prove the speaker’s intent and intention.

Finding witnesses

Defamation claims can be filed in many jurisdictions. Depending on the requirements of your case, choosing a court may be advantageous. State courts are more favorable than federal courts and have more favorable laws concerning defamation. Depending on the situation, certain states may have longer statutes of limitations, or even Anti-SLAPP laws, which make it easier to win defamation cases. Local courts are often more convenient than distant ones.

In addition to witnesses, defamation cases often involve a discovery phase. This is a pre-trial period in which both parties exchange information. The length of the discovery phase will depend on the specific nature of the case. However, evidence introduced during discovery is generally more lax in terms of relevance and admissibility than evidence presented at trial. Evidence gathered during discovery is only relevant if it can be used to resolve the case.

A defamation case must also determine the plaintiff’s damages due to the wrongful statements. The amount of damages awarded depends on whether the defendant is able to retract the statement or fights back vigorously. In addition to monetary damages, defamation of character cases may involve non-economic damages, such as pain and suffering. Although these cases are rare, they do involve the possibility of a retraction by the defendant.

Slanderous statements cannot always be verified without a written record. Even if a written record is available, it will not be able to verify slanderous statements if the statement writer is unreliable or if it is impossible to identify the person who wrote the statement. Video recordings, screen shots of social networking sites, or signed letters on letterhead can also be helpful evidence. It is crucial to find witnesses when you are trying to recover.

Obtaining damages in a defamation case

The amount of defamation damages that can be awarded can vary, but the primary measure is the loss in reputation. The harm can be obvious or inferred through other evidence such as proof of shunning and taunting. Damages are also calculated in terms of the credibility of the publication, which may be authoritative or credible, or not. These damages will be aggravated if the defendant’s intention was malicious.

Actual damages are those that can be measured in dollar terms. These include all economic losses, such as lost income and earning capacity, as well as pain and suffering. These damages should also be documented so that the plaintiff can give evidence to support their claims. Plaintiffs may also be entitled to punitive damages. If the plaintiff’s livelihood was affected by the defamation, a punitive award could be made against the defendant.

The amount of damages awarded in a case of defamation depends on the jurisdiction. Damages can include non-economic losses and pain and suffering. Punitive damages are meant to punish the defendant and deter others from repeating their bad conduct. Defamation damages are often awarded for both economic and non-economic losses. While they may be lower, punitive damages are aimed to punish the defendant.

A public figure can be sued for damages for slander or libel. To prove that a public figure was libeling them, the defendant must show that they had a reckless disregard of the truth or a higher standard. It will be easier to prove a case against a private citizen than against a public figure if the plaintiff is a private citizen.

Calculating past earnings and benefits in a case of defamation

It can be difficult to determine damages for defamation. Different states have different definitions of damages. Some categories are generic and others are more specific. Many damages cannot be proven with witnesses or hard evidence. The most difficult types of damages to prove, such as future lost earning capacity and lost business opportunities, require expert testimony. There are many ways to calculate past earnings and benefits.

A plaintiff can file a defamation claim based on their past earnings. For example, if the plaintiff lost her job due to the defamation, she might have taken another, less lucrative job. Hence, the defendant is not liable for the amount she would have earned in a less-paying job had she not been defamed.

Calculating punitive damages in a defamation case

Punitive damages are often very high and awarded to victims of defamation. Defamation damages can range from $30,000 to more than a million dollars. These damages are meant to compensate the victim’s reputation, emotional distress, pain and suffering. These damages are often hard to quantify so plaintiffs should ask a jury to consider them as part of their defamation lawsuit.

Defamation damages are often calculated by measuring past lost income versus future projected earnings. The victim can calculate past earnings losses by adding up the time they were unemployed. If they lost $80,000 in one year, they lost over eighty percent of their income. Future losses are harder to measure, but they require experts’ testimony to assess. When the plaintiff lost a business opportunity and has a damaged reputation, the damages are usually calculated by comparing the future earnings to the amount they would have earned in the past.

The amount of pain and suffering is based on the nature of the defamation and who the victim was. You may experience physical discomfort, mental anguish and emotional distress as well as diminished enjoyment of your life. Significant mental pain and suffering can be linked to mood swings and sexual dysfunction. Non-economic damages in defamation cases may also include personal humiliation and shame.

Punitive damages are often awarded to the defendant, as punishment for egregious conduct and to deter similar conduct. The plaintiff may need to meet a higher burden of proof than usual to win such a case. Additionally, plaintiffs are generally required to mitigate their losses, such as accepting similar jobs. If the plaintiff has lost their job, this burden of proof can be even more difficult.

What Law Does Price-Fixing Violate?

What law does price-fixing infringe? It could be the Sherman Act or the False Claims Act. Other laws could also be applicable, such as The Donnelly Act. These laws will be covered in this article. We will then discuss the underlying issues that make price fixing illegal. First, let’s define price-fixing.

Sherman Act

In order to be a per se violation of the Sherman Act, price-fixing must be conducted with an intent to obstruct competition. This type of restraint can be caused by a contract, conspiracy, or agreement between companies. In addition to obstructing competition, it also violates antitrust laws. In order to be a per se violation, the defendants must also commit other acts that are prohibited by the Act.

Antitrust violations are prosecuted by the U.S. Department of Justice. The Federal Trade Commission handles civil cases. Many state attorneys general also bring cases. There are also antitrust offices in many states. In addition to antitrust laws, the federal government can bring civil suits against businesses that commit price-fixing and other violations of the Sherman Act. A private individual may be eligible for treble damages depending on the type and extent of antitrust violations.

False Claims Act

If the False Claims Act is violated, a company could be liable to treble damages and a civil penality. A company can be held responsible for a false claim under the False Claims Act if it violates the law by its reckless disregard or deliberate ignorance. Congress removed provisions in 1986 that made the Act less effective, including the “government possession of information” bar to qui tam lawsuits. The whistleblower doesn’t need to prove specific intent in order to succeed. Instead, they can be found guilty of violating the Act by a preponderance.

The Anti-Kickback Statute bans companies from paying kickbacks to arrange purchases and sales in return for receiving government payments. This statute protects the public by ensuring proper financial incentives don’t compromise health care. The False Claims Act, on the other hand, protects the public from anticompetitive conduct by ensuring that those harmed by price-fixing are properly compensated.

Donnelly Act

Vertical price-fixing in New York is a per se violation to the Donnelly Act. This includes the use of a dealer-induced, RPM arrangement. Dr. Miles held that vertical price-fixing was per se illegal under the Fair Trade Law, the state’s courts rejected this argument in the state’s antitrust court cases. New York legislation was passed that prohibited price-fixing between a seller or a supplier in vertical contracts. This law also outlawed any illegality that could undermine a price fixing vertical contract.

The proposed Donnelly Act Amendments include language to expand the definition of monopolization to include any “concerted activity” between two or three businesses. “Concerted action” would be defined by the phrase “contract combination, agreement, conspiracy”. These changes could also impact the burden of proof requirements under law, especially when it comes to establishing monopoly power for a firm.

Restrictive Trade Practices Act

The Sherman Act forbids price-fixing, conspiring, and trust combination. To be in violation, two or more companies must agree on a price that is unreasonable and unfair to the competition. Price-fixing is also prohibited when firms offer lower prices than competitors but fail to document the lower price. While some companies can claim price-fixing is acceptable, other companies do not have to follow the law.

Donnelly Act also prohibits boycotts and tying arrangements. For corporations, civil penalties of $1 million and for individuals of $100,000 can be imposed for violations of this law. Private parties can also file lawsuits to stop illegal practices. The plaintiffs can seek treble damages if the company is found guilty of violating the Act. Price-fixing is a felony, punishable by up to four years in prison.

How Do You Win a False Advertising Lawsuit?

False advertising refers to claims that are misleading or false. If a company uses deceptive marketing practices, consumers may sue for damages. State and federal laws provide consumers with rights to hold shady businesses accountable. A consumer protection attorney can help you if you believe you have been the victim false advertising. Here are some guidelines to help you determine how much you can sue a company for.

False advertising refers to any publication that makes a false or misleading claim.

Consumers have the right to honest and free information. If they feel that a product or service ad is misleading or deceptive they may be able bring the company to court. False advertising is illegal if it presents a false or incomplete picture of the product to consumers. Consumers could suffer financial losses or damage as a result.

California law allows consumers to sue businesses who publish misleading or inappropriate advertisements. The Federal Trade Commission (FTC), which enforces the law against unfair business practices, can take action against companies who violate the law. False advertising is illegal as it gives businesses an unfair advantage over their competitors and harms consumers. Federal and state laws prohibit false advertising. False advertisement is any published claim that is false or deceptive. It does not have be explicitly stated. It may be implied as well.

False advertising claims can be pursued using class actions.

Although class actions can be a great way to pursue false advertising claims they can also have their challenges. A class action is generally brought in a group, not an individual case. The retailer can often defeat class certification by showing that the misrepresentation was not made to all members. They may also point out different advertisements that were published during this period. This would create reliance issues.

A class action can bring in significant amounts of money, but it can still be very small compared to the costs of individual claims. In a class action, the plaintiffs are not treated equally – the attorneys will receive a large percentage of the settlement, while the other class members will get a small percentage. Class actions may result in settlements that range from few hundred dollars to millions.

How to file a complaint regarding false advertising

You must follow certain steps depending on the type law and the cause of action to file a complaint for false advertisement. Federal cases must be filed at the US District Court in the district where the advertiser is located. State lawsuits can be filed in the court with general jurisdiction, which is the county or parish where an employer is located. The court will determine the filing fee. You must have at least $5,000 in a bank or non-financial institution loan to file a false advertisement lawsuit.

In addition to the above, you need to have a lawyer to file your case. The FTC is able to investigate false advertising cases and determine if you have an actionable case. The FTC’s job it to protect consumers against deceptive and unfair advertising practices. There are several options available to the FTC if you believe an advertisement or company is deceptive. They may sue to recover damages and/or restitution.

Damages that are recoverable

You may be able to file a false advertisement lawsuit if you purchased a product that was not described in the ads. Although this type of lawsuit may not lead to a significant financial loss, you can still collect compensation for your losses in a class action lawsuit. False advertising includes bait and switch advertising. This is where a company entices people to buy a product but then later tricks them by selling them something more expensive.

The Lanham Act gives plaintiff the right to seek damages in the form money or disgorgement. This can be especially harmful for the defendant, especially if they are unable or unwilling to pay any money for the false advertisements. They can also seek the costs of action and attorney’s fees. A defendant can be disgorged of profits, which is especially damaging because it requires proof that the plaintiff has been harmed by the advertisement. It can be difficult to calculate damages and economic experts are often needed.